We are ingredient snobs, agriculture experts, educators, and we love delicious food. Through wit and whimsy, we are reimagining unexpected foods and staple ingredients into delightful and sexy products.
Our founder, Olivia Fuller, is a beekeeper, forager, a "farmer first" horticulturist, grant reviewer for the USDA and NIFA, international speaker, and state-wide Pollinator Program lead.
Olivia grew up in a food desert as many people in America are still living in. Her dreams of making a difference through farming were dashed when her agriculture degree exposed her to a food industry hostile towards female farmers that didn't fit the mold of big agriculture. She felt she had to choose between being herself and being what a "farmer" should be.
After moving to NYC as an aspiring actress, she discovered urban farming and recommitted herself to making a difference through food.
But this time she would create her own path, focusing on conscious farming and magically good ingredients. And so Liv Fuller was born.
We don’t take ourselves too seriously even as we help tackle food insecurity, farmer health, and planet sustainability.
We aim to remove stereotypes of farmers and highlight the people behind our food
We collaborate with small independent US farms and other female-run farms who also support regenerative agricultural systems and take care of farmers.
We aim to cut through the BS and misinformation about farming by providing full transparency and food-system centric education to consumers.
We believe in full ingredient transparency, starting with our label
Our product labels disclose mushroom dosage per serving, information often missing from comparable product labels. We also third-party test and collect full pollen analysis of our honey and disclose it on our site.